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The Latest

WHY Lou Two in NuLU

NuLu location now open!

March 6, 2013 :: 6:35 pm

Come see our fabulous second location at 806 E Market WHY Lou Two! Free popcorn, 25 cent pony rides, a winner every time on the Wonder Wheel, Fontaine Ferry Fun House mirror and more! Plus monthly art shows in the Electric NuLu Gallery Open 10:30 to 6:30 Mon-Sat and Sundays 11-3. Holler at us at (read more…)

Louisville is for Letters

Louisville is for Letters

December 17, 2012 :: 12:45 pm

Louisville is for Letters by Bryan Patrick Todd is hot enough to make the snow melt. Designed by the artist who painted the “Weird, Independent & Proud” mural in the highlands and printed on American Apparel tri-blend. Typography is so hot right now.


50 reasons WHY

November 26, 2012 :: 1:18 pm

We love Louisville, let us count the ways. Here’s 50 reasons WHY we love Louisville so. We even made a t-shirt, that’s what we do.

The Greatest!

The Greatest by State Champs!

November 14, 2012 :: 3:21 pm

A knock out design of a legendary local boxer will bring out the champ in you. The Greatest is design by State Champs and printed on tri-blend American Apparel track tee.

Local Music Love

Local Music Love shirt to benefit The Rud!

October 30, 2012 :: 2:24 pm

Local Music Love shirt designed by Carrie Neumayer filled with love for all of our local music venues! All proceeds go to benefit a struggling local venue that has incubated many of Louisville’s great bands, The Rudyard Kipling.

Goatman Lives!

Goatman Lives!

September 11, 2012 :: 4:05 pm

Do you believe the Goatman lives? The legendary half-goat, half-man may or may not haunt the Pope Lick Creek train trestle, but he definitely haunts this American Apparel tri-blend unisex T-shirt. Designed by Carrie Neumayer.

HBR by Inkedwell Press

HBR by Inkedwell Press

July 27, 2012 :: 2:16 pm

Bardstown Road in the Highlands: it’s truly a blue ribbon neighborhood! You can never go wrong with an HBR. This great-tasting design is brought to you by Inkedwell Print and Press. Printed on tri-blend American Apparel unisex tees.



June 28, 2012 :: 6:27 pm

Can you spot your stomping grounds? This stylish map of Louisville’s unique neighborhoods is designed by Michael Powell. Printed on tri-blend American Apparel unisex shirts.

River City

River City

June 28, 2012 :: 6:25 pm

Louisvillians love the mighty Ohio and we’re proud to call the River City our home. Designed by Andrew Spalding. Printed on 50/50 American Apparel ladies tees.

Made in Louisville Onesie

Made In Louisville Onesies

June 19, 2012 :: 12:43 pm

New design! Give your bona-fide Louisville baby the official stamp of authenticity with this cute “Made in Louisville” onesie by WHY Louisville. Available in pink and blue. Printed on cotton American Apparel onesies.