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The Latest


Vintage Kentucky Postcard

January 23, 2012 :: 3:21 pm

Make your message home stand out with this reproduction vintage Kentucky postcard.

Nesting Dolls

Nesting Dolls by Bernhardt

January 18, 2012 :: 5:41 pm

We brought a little Louisville flair to these traditional Russian nesting dolls. A WHY Louisville original design by Bernhardt. Printed in ladies sizes on American Apparel track tees.

502 Ladies

502 Ladies (Now in black!)

January 18, 2012 :: 5:37 pm

Represent your favorite area code with a shirt made famous by Oscar Award Winner Adrien Brody. It’s a long story… A WHY Louisville original design. Printed on soft tri-blend ladies tee.

Cardinal Ladies

Cardinal Ladies (Now in heather grey!)

January 18, 2012 :: 5:34 pm

What happens when you combine the Kentucky state bird with Kathleen Lolley’s artistic talent? This beautiful tri-blend ladies tee, of course. A WHY Louisville exclusive design.

Solid State

Solid State T-shirt by AJB&MTK

November 29, 2011 :: 4:37 pm

A solid design by AJB & MTK. Printed on 100% pre-shrunk cotton T-shirts. Unisex sizes.

FDL Belt Buckle

Fleur-de-Lis Belt Buckle

November 29, 2011 :: 4:24 pm

This high-quality, stainless steel Fleur-de-Lis belt buckle is handmade right here in Louisville by Core Design. A classy gift for classy folk.

Germantown Print

Germantown Print by Madpixel

November 29, 2011 :: 4:22 pm

Fans of Madpixel’s Highlands Print will be excited to see Germantown get the Madpixel treatment. Prints measure 18″ by 24″. Signed, numbered, and hand-printed by the artist.

Nuts About Louisville

“Nuts About Louisville” Kids’ Tee

November 8, 2011 :: 6:11 pm

They’re cute. They’re tiny. They’re nuts about Louisville! Designed by Bernhardt. Available in kids’ sizes 2 through 12. Printed on American Apparel.


T-rex Unisex Shirt

October 7, 2011 :: 1:42 pm

By popular demand, our T-rex Kids Tee is now available in unisex sizes! The king of the dinosaurs on a soft tri-blend American Apparel unisex tee.


Owl Wallpaper V-neck

October 7, 2011 :: 1:29 pm

Can’t get enough owls? Just want ‘em to cover you all over? This Owl Wallpaper V-neck is for you. Designed by Bernhardt and printed on tri-blend American Apparel V-neck track tees.