March 6, 2013

NuLu location now open!

WHY Lou Two in NuLU

Come see our fabulous second location at 806 E Market WHY Lou Two! Free popcorn, 25 cent pony rides, a winner every time on the Wonder Wheel, Fontaine Ferry Fun House mirror and more! Plus monthly art shows in the Electric NuLu Gallery Open 10:30 to 6:30 Mon-Sat and Sundays 11-3. Holler at us at 502-290-7778.

December 17, 2012

Louisville is for Letters

Louisville is for Letters

Louisville is for Letters by Bryan Patrick Todd is hot enough to make the snow melt. Designed by the artist who painted the “Weird, Independent & Proud” mural in the highlands and printed on American Apparel tri-blend. Typography is so hot right now.

November 26, 2012

50 reasons WHY


We love Louisville, let us count the ways. Here’s 50 reasons WHY we love Louisville so. We even made a t-shirt, that’s what we do.

November 14, 2012

The Greatest by State Champs!

A knock out design of a legendary local boxer will bring out the champ in you. The Greatest is design by State Champs and printed on tri-blend American Apparel track tee.

October 30, 2012

Local Music Love shirt to benefit The Rud!

Local Music Love shirt designed by Carrie Neumayer filled with love for all of our local music venues! All proceeds go to benefit a struggling local venue that has incubated many of Louisville’s great bands, The Rudyard Kipling.

September 11, 2012

Goatman Lives!

Do you believe the Goatman lives? The legendary half-goat, half-man may or may not haunt the Pope Lick Creek train trestle, but he definitely haunts this American Apparel tri-blend unisex T-shirt. Designed by Carrie Neumayer.

July 27, 2012

HBR by Inkedwell Press

Bardstown Road in the Highlands: it’s truly a blue ribbon neighborhood! You can never go wrong with an HBR. This great-tasting design is brought to you by Inkedwell Print and Press. Printed on tri-blend American Apparel unisex tees.

June 28, 2012


Can you spot your stomping grounds? This stylish map of Louisville’s unique neighborhoods is designed by Michael Powell. Printed on tri-blend American Apparel unisex shirts.

June 28, 2012

River City

Louisvillians love the mighty Ohio and we’re proud to call the River City our home. Designed by Andrew Spalding. Printed on 50/50 American Apparel ladies tees.

June 19, 2012

Made In Louisville Onesies

New design! Give your bona-fide Louisville baby the official stamp of authenticity with this cute “Made in Louisville” onesie by WHY Louisville. Available in pink and blue. Printed on cotton American Apparel onesies.