WHY Louisville

The Bearwolf

He began life as the loving mascot of a certain Colorado-based brewery, but The Bearwolf has since undergone a name change and hitched his wagon to WHY Louisville. Now he spends his days watching over the store, wearing funny costumes, and posing for photo ops. Think you’d look good next to The Bearwolf? Come on in and have your picture made with him! He’s very photogenic and he very rarely bites.

Carnival Sign

Bardstown Road is a lot more fun when our carnival cutout sign is on the sidewalk. Passers-by love to have their picture taken as an old time carny strong man or bearded lady. Our carnival sign was illustrated by Col. JD Wilkes from The Legendary Shack*Shakers and we’re honored to be included in his repertoire of sideshow banners and posters. Come down to 1583 Bardstown Road and put yourself in the carnival!

Wheel of Awesome

At one time, it may have been a cake wheel at a church picnic. These days the Wheel of Awesome hangs on the wall at WHY Louisville and mesmerizes customers as they watch it spin around and around. Does it ever stop on its own? No one knows for sure. Is that a Chevrolet lug nut pattern? It sure is. Can you win a free T-shirt by landing on lucky number seven?. Probably not. It does look cool, though. Don’t you think?

Neon Fleur-de-Lis Sign

On a dark, clear night our neon Fleur-de-Lis overhead sign can be seen as far away as Eastern Parkway. It’s even been known to guide wayward Cessnas to a safe landing at Bowman Field.* That’s what a giant neon Fleur-de-Lis and about eighty lightbulbs will get you. It’s also impressive in the daytime—the sun really brings out that orange.

*Just kidding. If you happen to be piloting a Cessna into Bowman Field, please rely on FAA-approved means of landing your aircraft. Our neon sign will do nothing for you.